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In the AUTHENTICITY workbook, I review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a marketing plan and web presence targeted to Generation Z for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.
This companion workbook (to AUTHENTICITY-Marketing to Generation Z)brings up key concepts and asks the pertinent questions to help you develop an up-to-date marketing campaign to reach Generation Z.
Contents
INTRODUCTION
The Case For The Social CEO
Social Media Employee Advocacy
Values-Driven Marketing
The E-Commerce Mandate
About the Author
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